The Enterprise
Swag Playbook
22 pages of battle-tested strategies for running a world-class corporate merchandise program. From budgeting to ROI tracking.
- ✓ Budget templates - Know exactly what to spend per employee
- ✓ Vendor scorecards - Evaluate providers objectively
- ✓ Use case playbooks - Onboarding, events, recognition
- ✓ ROI calculator - Prove swag's business impact
- ✓ Case studies - Learn from companies like yours
Brand Sauce
The Enterprise Swag Playbook
22 Pages • 2026 Edition
What's Inside
Chapter 1-3: Strategy
Building your business case, setting goals, and getting executive buy-in for your swag program.
Chapter 4-6: Budgeting
Industry benchmarks, cost calculators, and how to allocate budget across use cases.
Chapter 7-9: Execution
Vendor selection, product curation, and launching programs that actually work.
Chapter 10-11: ROI
Tracking metrics, proving impact, and getting more budget next year.
Templates & Tools
Ready-to-use spreadsheets, checklists, and vendor evaluation scorecards.
Case Studies
Real examples from tech, healthcare, and finance companies at various stages.
Trusted by swag leaders at
"This playbook helped us cut our swag costs by 35% while actually increasing employee satisfaction scores."
— Sarah T., People Ops, Series B SaaS
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